Wednesday, February 13, 2013

Be Mine, Zombie Teddy Bear!


As Valentine's Day approaches, an English artist, Phillip Blackman, can't make his zombie teddy bears fast enough. On a whim or perhaps after a disappointing day, he got the urge to tear out the guts of an old teddy bear and transform it into a zombie. It took him two days employing his special effects talents, but he ended up with a gore-soaked teddy holding it's bleeding heart, torn from it's own furry chest. (I know, it's sad.)

His bears, which he sells on line for between $70 and $140, have become increasingly popular. In fact  CNN Money reported one being auctioned on eBay with bids reaching nearly $400. Zombie enthusiasts from across the globe are frantically requesting Blackman to make more. But he has a bit of a supply dilemma since he uses previously owned bears and wasn't really prepared for this instant success.  He just can't keep up with demand.  

These Zombie teddy bears are more than a cottage industry started by a smart English artist, they're another indicator of a growing consumer interest in all things Zombie, even in the toy business where earlier this month, the toy maker Mattel reported that its Monster High dolls drove sales up 57% in 2012. Zombie bears are also another good lesson in how a product becomes a brand overnight with the power of the Internet to drive consumer awareness and purchase.  Nothing un-dead about that!