Saw this on Forrester Research's blog this morning. I haven't read the book yet, I haven't even put it on my Amazon wish list, so I can't recommend it. But this passage that I've quoted is relevant to our employment dialog. "....the challenge has shifted. The problem is not just connecting with empowered customers, it’s what this engagement does to corporations. It’s a management challenge. Because these technology projects are grassroots solutions conceived by HEROes (Highly Empowered and Resourceful Operatives), not top-down management initiatives, they require a transformation in the way companies operate.”
Leave it to Forrester to create an acronym. But irregardless, especially for those currently unhappy workers, who may have it in their power to start integrating positive change, the message is significant. Got a job? Be a Hero.
It's interesting if not a little Polly Anna perhaps of me to think about an individual forecasting a future for their employer. They certainly don't get paid for that, do they. What does the future look like for your company? Could a horse drawn carriage manufacturer have envisioned Lamborghini or my personal favorite, (when I don't have my "green suit" on), the Porsche Carrera?
I thought these other articles (links below) reflected a similar line of thinking. There was also one about changing stockholders expectations from a monetary basis to include a philanthropic focus, but now I can't find it, perhaps in the Harvard Business Review. (Note to self, must use Delicious.) In any event, I do really want to hear what you think. Send me your comments and links to kindred content when you find them!
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