The realization came one evening at a networking event when I was directed to be "sure to speak with the social guru" on deck. In the process of making his acquaintance, I understood not only what he was talking about but also what he was missing. In that moment I realized the value of my social media studies and the bonus I get from having a long, varied experience in traditional marketing.
The gist of this is I'm not "socially challenged" any more. My brand identity has changed. As a result, I'm re-formulating my positioning statement and testing out the parameters of my own new found social media competencies (more on that in future posts).
But you didn't come here to read about my metamorphosis. You're curious about what happens when you stop blogging? Here's what I found, based on my data from Google Analytics.
- Huge decrease in organic traffic from search engines
- No links to RSS feed
- Decreases in the number of repeat visitors
- Almost no new visitors
Of course, these items are to be expected. With no new content, search engines and visitors have fewer reasons to visit. But, you say, I promised you 5 things and there are only 4 listed. What's up? Well, here's the fifth - I realized the benefit which is that knowledge and understanding come from reading, doing and sharing. Now go blog.
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