Humans are internally wired to notice movement. In fact, vision is the most sophisticated of the human senses . This is a compelling reason to use video at your next trade show to broadcast your message and grab the attention of potential buyers.
Because the trade show video is developed to cut through the clutter, it’s different from videos that are produced for corporate presentations or commercials. It calls for the creation of a concise message that’s delivered quickly while capturing the crowd’s attention and curiosity. Thinking about using a video for your next trade show? Here are five tips.