| Yesterday’s Marketing | Today’s Truth |
| Remarkable advertising sells | Remarkable products are brought |
| You can target consumers | Consumers can target you |
| Seduce the market | Honesty invites and wins customers |
| Marketing is about control | You never have control |
| Your time, your place, your message | Consumer’s time, place & content |
| Push your message | Engage to get their pull through |
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