The recently released film, Warm Bodies, is a romantic comedy told from the point of view of a zombie. It's a story of a unique friendship between Julie, a young woman, and "R", a zombie and we should add it to a growing list of TV Shows like The Walking Dead and celebrated movies like Dawn of the Dead and the cult classic Shaun of the Dead, that film makers have used to encourage our curiosity with Zombies. Whatever is at the root of our infatuation, by tapping into it, companies are using the undead to breath life into an existing brand.
Then there is the story about a government agency that is a great resource on survival information during a catastrophe but no one was visiting its website. So the Center for Disease Control decided to take all of its information for surviving in a disaster and wrap it within the context of how to prepare for a zombie apocalypse. The approach helped the agency to resuscitate its message and tap their existing fans to improve their online visibility.