Saturday, July 25, 2009

Is Everyone Just Sitting Around?

A local company said that with their business levels so low, everyone was just sitting around. What I saw was under-utilized human capital. I suggested that to get business ticking again, they should put these people to use to connect to customers and discover un-met or under-served needs. Also, I suggested that they study their competitors and look to employ those best practices in their own business. I suggested that EVERYONE shop both the competition and themselves and experience first hand customer service and sales. By getting out of their own jobs, breaking through those silos and immersing themselves into the customer experience, they'll uncover better ways to do business, better offers and more sales. Plus now while business is slower, they'll have the time to put their changes into effect and perhaps even test a couple of improved approaches.